Portfolio Baru
Milkita, an iconic candy brand, faced the challenge of connecting with a new generation online. Our task was to rejuvenate their brand and strengthen their digital footprint.
- 2024
- Milkita
- www.unifam.id
The challenge
Milkita’s once-vibrant market presence was facing stagnation online. Engagement with younger audiences was dropping, and their digital narrative failed to capture the brand’s playful essence in a highly competitive digital space.
Objective
Our mission was clear: To inject new energy into Milkita’s digital identity. We aimed to not only increase key engagement metrics but also build a loyal community and re-establish the brand as a top choice for a new generation.
The strategy
We embarked on a full-scale analysis of Milkita’s digital ecosystem, from audience perceptions to competitor strategies, to craft a multi-pronged approach for revitalization.
