Strategic eCommerce & Marketplace Management For PQPUD Spices
PQPUD Spices, a traditional brand, needed to establish a strong foothold in the competitive online marketplace. Our task was to launch and scale their eCommerce presence from the ground up.
- eCommerce
- 2023
- PQPUD Spices
- website.com
The challenge
As a new entrant to major eCommerce platforms, PQPUD faced low visibility and intense competition. The challenge was to cut through the noise, build consumer trust, and create a seamless path to purchase for online shoppers.
Objective
To establish PQPUD as a go-to spice brand on platforms like Shopee and Tokopedia. The goals were to optimize their digital storefront for conversions, drive qualified traffic, and achieve consistent month-over-month sales growth.
The strategy
Our strategy focused on building a robust foundation for eCommerce success by analyzing marketplace algorithms, competitor tactics, and customer purchasing behavior.